Create new tastes.

This is the fun part. Do you like Moroccan food? Then add cumin to your Sunday night roast chicken. Want something lighter on the palate? Try coriander - its grassy, wheat profile will brighten most dishes. And while you may think you have salt down to a science, try the Malden Sea Salt on steamed veggies like asparagus and broccoli - no easier way to bring out their flavor.